Marketing is a fascinating subject to study, and provides a range of different topics when it comes to writing dissertations. In fact, students who have studied the subject over the past couple of decades have benefited from an explosion of different marketing techniques, thanks to the development of the Internet.
In fact, the Internet is so prevalent in modern society that modern marketing techniques will often revolve in some way around the technology that has been developed recently. For example, advertising on the Internet is growing by the day, and is becoming more and more important for companies who wish to market their products or services. In fact, the way in which individuals have changed the way in which they consume a range of different services, such as films, music and news, means that traditional forms of advertising using television, radio and newspapers are becoming less relevant.
Furthermore, one of the biggest developments in recent years is that of social media. It has revolutionised the way in which people communicate with each other, as well as how they obtain data and information. As a result, social media can be incredibly important for companies in the way that they advertise. Furthermore, with new and developing techniques, marketing firms are increasingly taking advantage of social media as a way of communicating directly with individuals.
In fact, many advertising campaigns of been directly developed for social media websites. However, whilst this can be a relatively cheap and successful way of marketing products and services, there are occasions when campaigns have been poorly thought out and backfired.
With all of these different ways to advertise using marketing techniques, there are many possibilities that you can use for your dissertation. Some further ideas, including those not necessarily related to the Internet, have been outlined below.